OBIKONTO Loyalty Program

We have implemented a loyalty program for company OBI Czech republic s.r.o. . For each purchase of goods or services in value 200 CZK, the members got points that they could exchange for bonuses listed in a catalogue. Selection of bonuses took place directly in OBI markets via bonus selection kiosks (computer terminal with a touch screen).

Program facts:

Program in operation from September 2003 till December 2004
Unlimited system capacity
Number of registrations less than 100 thousand.
Permanent assortment of bonuses
Limited validity of points
Network of 16 sales location involved

Scope of services provided:

IT and marketing consultation
Proposal of system function linked to OBI Club
Proposal of program rules
Delivery and implementation of loyalty SW into client's environment
Operation of a central base for point clearing
Maintenance of customer accounts
Operation of a contact centre
Back office operation: info line, registration, claims
Operation of dedicated OBIKONTO web
Proposal of solution, operation of kiosks for bonus selection
Statistic outputs