Aralkonto Loyalty Program

We have implemented and completely operated Aralkonto loyalty program for company Aral ČR a. s . This program was exceptional due to possibility to control the virtual account via mobile phone.

Program facts:

  • In operation from October 2002 till September 2006
  • Link to the cash desk and usage of payment terminal
  • Unlimited system capacity
  • Number of registrations less than 100 thousand.
  • Continuous actions for various target groups
  • Update of bonus assortment
  • Unlimited validity of points
  • All the network involved (about 80 locations)

Scope of services provided:

  • IT and marketing consultation
  • Proposal of whole system function, proposal of program rules
  • Delivery and implementation of loyalty SW into client's environment
  • Operation of a central base for point clearing
  • Maintenance of customer accounts
  • Operation of a contact centre
  • Back office operation: info line, registration, claims
  • Proposal and operation of Aralkonto web
  • Development a implementation of new system functions, bonuses and suppliers
  • Co-operation in creating promotion material texts
  • Logistics – ordering and distribution of bonuses to customers
  • Statistic outputs
  • Analyses and inputs into customer relationship management system