Aralkonto Loyalty Program

We have implemented and completely operated Aralkonto loyalty program for company Aral ČR a. s . This program was exceptional due to possibility to control the virtual account via mobile phone.

Program facts:

In operation from October 2002 till September 2006
Link to the cash desk and usage of payment terminal
Unlimited system capacity
Number of registrations less than 100 thousand.
Continuous actions for various target groups
Update of bonus assortment
Unlimited validity of points
All the network involved (about 80 locations)

Scope of services provided:

IT and marketing consultation
Proposal of whole system function, proposal of program rules
Delivery and implementation of loyalty SW into client's environment
Operation of a central base for point clearing
Maintenance of customer accounts
Operation of a contact centre
Back office operation: info line, registration, claims
Proposal and operation of Aralkonto web
Development a implementation of new system functions, bonuses and suppliers
Co-operation in creating promotion material texts
Logistics – ordering and distribution of bonuses to customers
Statistic outputs
Analyses and inputs into customer relationship management system