OBIKONTO Loyalty Program
We have implemented a loyalty program for company OBI Czech republic s.r.o. . For each purchase of goods or services in value
200 CZK, the members got points that they could exchange for bonuses listed in a catalogue. Selection of bonuses took place
directly in OBI markets via bonus selection kiosks (computer terminal with a touch screen).
Program facts:
- Program in operation from September 2003 till December 2004
- Unlimited system capacity
- Number of registrations less than 100 thousand.
- Permanent assortment of bonuses
- Limited validity of points
- Network of 16 sales location involved
Scope of services provided:
- IT and marketing consultation
- Proposal of system function linked to OBI Club
- Proposal of program rules
- Delivery and implementation of loyalty SW into client's environment
- Operation of a central base for point clearing
- Maintenance of customer accounts
- Operation of a contact centre
- Back office operation: info line, registration, claims
- Operation of dedicated OBIKONTO web
- Proposal of solution, operation of kiosks for bonus selection
- Statistic outputs