EuroOil Card Loyalty Program

We have developed customer software of loyalty program data centre for company ČEPRO, a.s.; we also ensured system operation including customer service line.

Program facts:

  • In operation from April 2005 till June 2006
  • Cash desk linked
  • System capacity: 300 thousand cards
  • Number of registrations less than 100 thousand.
  • Continuous bonuses in the form of fuel purchase
    discount, with addition of company benefit according
    to the fuel volume purchased
  • All the network involved (190 locations)

Scope of services provided:

  • IT and marketing consultation
  • Study of customer groups behaviour in the loyalty program
  • Proposal of system function, proposal of system rules
  • Delivery and implementation of loyalty SW into client's environment
  • Maintenance of customer accounts
  • Maintenance of customer database
  • Operation of loyalty system
  • Back office operation: registration, claims
  • Operation of a central base for point clearing
  • Co-operation on card proposal and on creation of other P.O.S. materials
  • Personification of loyalty cards
  • Suggestions of further communication with customers, new system functions