EuroOil Card Loyalty Program

We have developed customer software of loyalty program data centre for company ČEPRO, a.s.; we also ensured system operation including customer service line.

Program facts:

In operation from April 2005 till June 2006
Cash desk linked
System capacity: 300 thousand cards
Number of registrations less than 100 thousand.
Continuous bonuses in the form of fuel purchase
discount, with addition of company benefit according
to the fuel volume purchased
All the network involved (190 locations)

Scope of services provided:

IT and marketing consultation
Study of customer groups behaviour in the loyalty program
Proposal of system function, proposal of system rules
Delivery and implementation of loyalty SW into client's environment
Maintenance of customer accounts
Maintenance of customer database
Operation of loyalty system
Back office operation: registration, claims
Operation of a central base for point clearing
Co-operation on card proposal and on creation of other P.O.S. materials
Personification of loyalty cards
Suggestions of further communication with customers, new system functions